- Ars or Inventio? Inventio
- Where would you like to work if you weren’t in AetI? Whitch is the most conservative company?
- Who would you like your best client to be? Guy Kawasaky, MIT/Media Lab, Apple
- What or who are your three most favorite innovation examples?
- What or who would you never, ever give up? Sight
- What book, film or people have brought innovation into your life? My wife Claudia and Massimo Cacciari
- Favourite quote “We like this new marketplace much better. In fact, we are creating it”(Cluetrain Manifesto)